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A prestigious and stimulating award, the Red Dot for Roarington
Roarington, a Red Dot awardee, merges reality and imagination, offering an immersive experience where classic cars come alive in a dynamic virtual world. Feel the roar of the new classic car era.
The Red Dot awards are highly sought after for their stringent and meticulous selection process. __Roarington__ is therefore immensely grateful to __MetaDesign__ for obtaining, in collaboration with __Publicis Zurich__, the 2023 recognition for the creation of the Brand, its symbol, and the development of the Brand Experience in a world that seamlessly blends reality and imagination – the world of Roarington.
“Feel to Roar” perfectly captures the essence with which people globally can connect with Roarington, discovering that the most exquisite classic and collectible cars can exist in the virtual world with the same vitality and charm they possess in reality. This world, just like the one we live in daily, is in a constant state of evolution and growth, offering an array of interactive opportunities and experiences that bring classic automobiles closer to enthusiasts, making them more approachable and accessible than ever before.
