Women at the Wheel - Part 2: Our Ferrari

In May 2012, the renowned The Official Ferrari Magazine dedicated an entire issue to women. Among the features, particularly noteworthy were the interviews with female Ferrariste clients those who actually drive their Ferrari and choose to own it, whether married and, therefore, independent of their husband's car or single. These women, interviewed separately, were incredibly similar, regardless of where they were born and lived, whatever the culture and traditions of that country, their profession, and their lifestyle.

Unexpectedly, and certainly ahead of what is now being said, for them the Ferrari was an accessory to their way of presenting themselves: in addition to the tradition of jewelry and outfits from the most renowned brands, they all placed the Ferrari first and foremost as their distinctive trademark. A sign and a message clearly addressed to the male world: "When I arrive at a party with my Ferrari, I see how men, deep down, are not happy about having lost the right to consider Ferraris only for them." While this is the comment of an American lawyer, the Japanese woman, less directly, confirms that "arriving driving a Ferrari is a good thing these days; it's a beautiful and fashionable car, therefore perfect for a lady." The Dubai entrepreneur, on the other hand, is proud to convey the message of her success by arriving in her 458. However, they are all united by one principle: we are in an era in which the difference between the sexes cannot continue to exist, an argument supported, as they say, by the great contribution of the digital world (and we're talking about more than 10 years ago).