Cars
When Art Replaces Sponsors 2: Not Just BMW
Art and racing collide as artists transform race cars into mobile canvases. From Aston Martin’s artistic Vantages to McLaren and Corvette, explore designs blending creativity and speed.
While BMW has made art and competition part of its strategy, the idea of having a race car decorated by an artist has also appealed to others—manufacturers and private teams alike. The following examples confirm two things: artist-designed cars draw attention and curiosity but reduce brand recognizability and identity.
Here we focus on originality: in 2013, the Aston Martin Vantage GTE V8 Gulf Art Car, interpreted by English artist Jonathan Wesley, was inspired by the transition from day to night and back during the 24 Hours of Le Mans. The car finished third in its class, gracefully navigating the cycle of day and night.
