Market Intelligence
The Beauty of the Market: A Journey Through Unsold or Poorly Sold Lots in Monterey
A review of Monterey car auctions uncovers trends in unsold lots, revealing market saturation and opportunities. Iconic cars, including Ferraris and Bugattis, remained unsold, offering insights into the state of classic car collecting.
Today, we take a final look at the Monterey auctions, focusing on the less glamorous side—unsold and modestly sold lots. Alongside major successes, these outcomes give insight into the market trends in car collecting. Out of respect for the professionals involved, I won’t name specific auction houses connected to these results.
As we review the auctions, it's clear that, with rare exceptions, most events see some lots remain unsold or sell below estimates. That’s the nature of the market. In fact, this unpredictability is what makes the market exciting—it creates opportunities, much like when stock prices dip. Each week, space limits force me to select a few noteworthy cases, but the dynamics I describe can be applied to other models and brands, as our regular readers know.
