Events & Tours
Rodeo Drive Concours d'Elegance: luxury, passion and irony in LA
Rodeo Drive closed, a 1913 Mercedes won Best of Show, and LA reminded the world that passion needs no admission fee.
It was the thirty-first edition of the Rodeo Drive Concours d'Elegance in Beverly Hills, and the enthusiasm and success made it feel like the first. The idea is a brilliant one: Los Angeles's most celebrated street, home to the great names in fashion and luxury, closes its doors to become an exhibition of automobiles that are as extraordinary as they are curious and singular. A spectacle for everyone, entirely free of charge, in the name of the automobile as a way of life. The 2026 edition also had the honour of celebrating 250 years of the United States, the centenary of Route 66, and the fiftieth anniversary of Rodeo Drive itself.
The cars did not arrive unaccompanied: a number of figures well known for sustaining automotive culture were on hand. Among them Bruce Meyer, the soul and President of the Concours, and Jay Leno, television personality and celebrated American comedian, long regarded as one of the most prominent champions of collecting and restoration. Along the gentle slope of the patrician Rodeo Drive as it descends toward Beverly Hills, some of the most captivating automobiles in the world were on display: Ferrari, numerous and greatly admired, alongside Rolls-Royce, Duesenberg, and modern hypercars drawn from the most exclusive collections and dealerships in California. Cinema cars were present as well — as they could hardly not be in Hollywood — among them the celebrated Batmobile used in Christopher Nolan's Dark Knight trilogy.
