Stories

Market Intelligence

Porsche like gold, perhaps even better... And RM Sotheby’s is savouring the success

14 December 20233 min read15 images

In the auction realm, Porsche emerges as a silent victor, defying market norms. Cliff Goodall explores the surge in Stuttgart's white car sales, hinting at a brand-centric revolution.

Porsche like gold, perhaps even better... And RM Sotheby’s is savouring the success
Photo credit: RM Sotheby’s

Cliff Goodall’s view

The collection of all-white Porsches received “pharaonic” estimates, leading RM Sotheby’s to dedicate an entire auction to it in Houston. A mistake? Far from it, the auction was a resounding success! With 55 out of 56 cars sold (98.21%) it netted $29,056,420 in sales, surpassing the total estimated value of $27,750,000. It’s worth mentioning that not all cars were offered without reserve. OK, 46 were (82.14%), but impressively, 9 out of 10 cars with reserve were sold.

__RM Sotheby’s The White Collection, 2nd December 2023__

Related Stories