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Collectors & Aficionados

Michael Robinson

28 May 20202 min read10 images

Mike Robinson is a car designer whose passion started at 16 when he bought his first car, a 1967 Mustang, and saw a photo of the 1970 Lancia Stratos Prototype Zero.

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Ask any car designer how he or she got into the profession and you’ll hear the wildest stories. Mike Robinson, a horse fanatic at the age of 10, switched to horsepower at 16 when he bought his first car, a 1967 Mustang. That is when he discovered car design, thanks to a photograph of the 1970 Lancia Stratos Prototype Zero by Gandini at Bertone. From that day on, he wanted to create the most radical, futuristic cars in the world, and he decided to do it in Turin, Italy.

DSC 0157 Mike Robinson standing next to one of his most famous projects, the Jaguar B99

Fast forward a few years and he was designing cars for Ford’s Ghia Design Centre in Turin, where he created his very first show car, the 1984 TSX-4. He learned very quickly that car design is an extremely competitive world, and every project is a battle against other designers. The key to winning is “adding something unexpected to every project, otherwise you’ll end up like all the others,” Mike tells us..

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