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Collectors & Aficionados

Mauto, the first major museum to enter the Roarington world. Its President, Benedetto Camerana, explains why.

23 July 20233 min read3 images

Benedetto Camerana's vision for Mauto, the Italian National Automobile Museum, as a journey through history and a glimpse into the future. The museum aims to attract both physical and virtual visitors by embracing augmented reality and edutainment.

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Photo credit: MAUTO

Benedetto Camerana about the MAUTO Museum

“MAUTO, located in Turin, is the Italian National Automobile Museum. Visiting it is a magnificent experience: you cross the entire 20th century, uncovering a collection of remarkable completeness presented in an exhibition hall where the cars are placed within their social, cultural, political, and popular context. A museum that is now 90 years old and is home to a magnificent and, in many respects, unique heritage” says Benedetto Camerana, a professional architect who dedicates a significant part of his time to serving as the President of this grand institution in Turin.

About the future of this unique exhibition site

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