Market Intelligence
Impressive Results at Bonhams Goodwood Auction
Bonhams' auction at Goodwood FOS saw impressive results, particularly for Mercedes-Benz, with higher turnover and average prices. Noteworthy sales included a 1928 Mercedes-Benz S-Type and a 1932 Alfa Romeo replica.
There were many possibilites for the bidders at the Bonhams auction at the Goodwood Festival of Speed to be distracted. Were they distracted by the European football championship? Or by what was happening on the track? No, the bidders at the Bonhams auction at the Goodwood Festival of Speed were not distracted at all. The fear that the market would drop did not materialize. In fact, the numbers suggest that the market is slightly growing. It’s true that only 42 cars were sold out of 72 offered (58.33%), significantly less than the 62.34% in 2023, but it must be noted that the "no reserve" cars were less than half (11 vs. 23 last year).
And indeed, it went very well: despite offering slightly less in value (£16,813,000 vs. £17,196,000) in 2024, by the end of the auction, they managed to achieve a higher turnover: £10,916,625, nearly £800,000 over the £10,181,884 of 12 months ago. This also means a nice increase in the average price: from £212,123 to £259,920.
