Market Intelligence
Iconic vs Historics Auction: A Draw of Passion
Iconic vs. Historics: major highlights, record sales, and standout results from two UK auctions featuring rare Fords, classics, and celebrity-owned cars.
Last week we compared two, let's say, popular auctions: those with very low-priced models. Today we take a step further by comparing Iconic on the day it offered its highest-level cars (average price around £60,000) with Historics at Brooklands. Iconic was a little smaller: 145 lots versus 170 for Historics, but in the end, the sales were similar, 99 lots for Iconic and 102 successful sales for Historics.
This resulted in a higher success rate for Iconic, which was equal to 68.27%, a little above the 60% of the Brooklands sale. In terms of value, Iconic, with an estimated value of £8,691,500 and a hammer price of £6,236,945, achieved an average price of £62,999, while Historics, with an estimate of £5,917,000, had a hammer price of £2,895,814 and the average price stopped at £28,390.
