Cars & Movies 1. Ford: The American Evergreen

Even if we pretend not to notice it, films play an important role in the promotion of certain products and brands. The automobile in particular has always had a strong presence on the silver screen with roles stretching from the romantic to the dramatic, from the passionate to the downright disturbing. Every car manufacturer has taken advantage of this reality. One example is the larger American manufacturers who exploited films before anyone else, alongside non-automotive brands such as Coca-Cola, McDonald’s and many others.

Let’s take Ford for example. Already in the pre-war period, the Model T accompanied Laurel & Hardy on their many adventures while pre-war cars that were ready for demolition or in bad shape were the stars of cult films such as Rebel Without a Cause where risk and destruction were a measure of courage.