Cars
Cisitalia. The Rarest Brands in the Top 100 Collections
Piero Dusio, a talented driver and entrepreneur, created the Cisitalia brand in post-WWII Italy. The Cisitalia 202, designed by Pinin Farina, became famous and is displayed at the MoMA in New York.
It's not widely known that Piero Dusio, a wealthy entrepreneur from Turin with a particular talent for driving, achieved two remarkable feats soon after the end of World War II. Driven solely by his prodigious ingenuity, he created the first-ever car to be displayed at the Museum of Modern Art (MoMA) in New York, and soon after convinced Ferry Porsche to design the most innovative Formula 1 car to date. How was all this possible? Thanks to the bold ambition of a man who longed to become a manufacturer. A dream that lasted just a few years and went by the name of Cisitalia.
Now this is a name many will recognize. The Cisitalia 202, the small Gran Turismo vehicle powered by a 1,100 cc engine, is still a cherished exhibit at the MoMA. It features an upgraded Fiat engine, but its true claim to fame lies in the fact that this masterpiece was designed by Giovan Battista Farina, better known as Pinin. Yes, that Pinin Farina – the visionary behind the iconic Pininfarina brand.
