Stories

Events & Tours

Camel Trophy: The Regret of a Victory Won

8 June 20253 min read7 images

The Camel Trophy was the ultimate test of man and machine—braving jungles, deserts, and extremes in a golden age of true adventure.

Camel Trophy: The Regret of a Victory Won
Photo credit: Land Rover Heritage

Imagining what the Camel Trophy once was is no easy task today, in an age where we are used to being constantly connected through the smartphones in our pockets. Mobile data, GPS, even artificial intelligence guide us daily through routes and directions, to the point that getting lost has become nearly impossible.

Forget all of that. We are in 1980, and the world was entirely different. None of the above existed, and venturing into Africa or South America could easily turn into a true adventure — almost a survival mission.

Camel Trophy - 1
The first edition of the Camel Trophy took place in 1980 with three German crews aboard Jeep CJ 6s sponsored by Camel on an expedition through Brazil.

Related Stories