Cars
Broken Dreams: Maserati Boomerang. Artist’s Proof
The Maserati Boomerang, a revolutionary concept by Giorgetto Giugiaro, debuted in 1971, pushing design boundaries. Despite its innovation, the 1973 oil crisis halted its future.
In 1971, Maserati, which had been acquired by Citroën in 1968 after the Orsi family relinquished control, presented the Bora, its first series production mid-engine model, powered by a 4,700cc V8 engine, with simple and elegant lines penned by Giorgetto Giugiaro. In the same year at the Turin Motor Show and using the underlying mechanics of the Bora, a 1:1 scale non-functional concept car again designed by Giorgetto Giugiaro was presented – a design so revolutionary it influenced not only the style of all the subsequent creations of the trident but also several other projects of the famous designer. Its name was the Maserati Boomerang.
After a few months, the car was built, maintaining strong innovative concepts, such as the new wedge shape design, the square lines, the futuristic sharp corners of the doors, and the glass roof that made the cabin extremely light and airy. The interior was just as revolutionary, with an unprecedented solution for the steering wheel that grouped the steering column and the controls into a single element that was also designed to accommodate the first airbags in history.
