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Broken Dreams: Lamborghini Miura Concept. Painful strategic consistency
Lamborghini’s Miura concept proved a modern revival was possible, yet the brand chose innovation over nostalgia, preserving an icon untouched.
At the beginning of the 2000s, two icons from the past, the Mini Morris and the New Fiat 500 were re-proposed on new mechanics with styles that were heavily inspired by the original cars. Among the icons of the past, another car was and will always remain in the hearts and dreams of many: the Lamborghini Miura.
For a while, it even seemed like they might revive it: in 2006 the model celebrated it’s fiftieth anniversary, and to mark the occasion, a “new Miura” appeared, a perfectly made show car, interpreted by the then design chief of Audi and Lamborghini, Walter de Silva.
