Broken Dreams: Alfa Romeo 2uettottanta. Killed by the wrong name?

All too often, Alfa Romeo has been the victim of sacrifices that have made it lose customers waiting to celebrate its magnificent past once again. The Milanese brand, before it was bought by Fiat, had shown great imagination and passion.

Then the typical logic of large groups that rationalizes products and platforms, combined with more than a few difficult years, ended up dashing the many hopes of a return to its heyday.