Cars
AMG: The ugly duckling becomes a mighty swan
This article talks about the origins of the high-performance models of Mercedes, BMW, and Audi. The article starts with AMG, founded in 1967 by Hans Werner Aufrecht and Erhard Melcher.
The image of excellence that envelops the sports models of Mercedes, BMW and Audi was by and large created in the departments dedicated to building high-performance road cars. A marketing idea that also stimulates quality, which came about almost entirely by chance. We begin this story with AMG. Later on, we’ll cover BMW M and Audi Sport.
The young engineers Aufrecht and Melcher who founded AMG in 1967, leaving Mercedes where they worked on the development of racing engines.
Aufrecht, Melcher and Großaspach are three words that, taken individually, don’t really mean much, but when you put them together they become a famous acronym: AMG, where the first two letters indicate the surnames of the founders and the last the town where Aufrecht was born.
